Data Protection Policy

1. Information on the collection of personal data

(1) We hereby inform you about the collection of your personal data when using our website. Personal data is any data that allows you to be personally identified, for example your name, address, email addresses, and usage behavior.

(2) The controller according to Art. 4, Para. 7 of the EU General Data Protection Regulation (GDPR) is Schäfer + Peters GmbH, Zeilbaumweg 32, 74613 Öhringen, Germany, email: info@schaefer-peters.com cf. our legal notice. You can reach our data protection officer at datenschutz@schaefer-peters.com or at our postal address by adding "Data Protection Officer".

(3) When you contact us by email or via a contact form, the data you have provided (your email address, and if applicable, your name and telephone number) are stored by us in order to answer your request (the legal basis is Art. 6, Para. 1, Point f of the GDPR and, if your request relates to the conclusion of a contract, also Art. 6, Para. 1, Point b of the GDPR). We delete the data collected in this context when its storage is no longer necessary or limit its processing if there is a legal storage obligation.

(4) If we use subcontractors for various functions of our offer or if we wish to use your data for advertising purposes, we will inform you in detail about the relevant procedures below. We will also indicate the criteria set for the storage period in this context.

2. Your Rights

(1) You have the following rights against us regarding the personal data concerning you:

right of access,
right to rectification or erasure,
right to restriction of processing,
right to object to processing,
right to data portability.

(2) You also have the right to lodge a complaint regarding the processing of your personal data that we carry out with a data protection supervisory authority.

3. Collection of personal data when visiting our website

(1) When using the website for informational purposes only, i.e., when you do not register or transmit information to us in any other way, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data which are necessary from a technical point of view in order to display our website to you and to ensure stability and security (the legal basis is Art. 6, Para. 1, Point f of the GDPR):
your IP address,

the date and time of the request,
the time difference from Greenwich Mean Time (GMT),
the content of the request (specific page),
the access status/HTTP status code,
the amount of data transferred each time,
the website from which the request originates,
the browser,
the operating system and its interface,
the language and version of the navigation software.

(2) In addition to the above data, cookies are stored on your computer when using our website. Cookies are small text files stored on the hard disk assigned by the browser you use, through which the entity installing the cookie (in this case, us) obtains certain information. Cookies cannot execute programs or transmit viruses to your computer. They serve to make the internet offer more user-friendly and more efficient in general.

(3) Use of cookies:
This website uses the following types of cookies, the scope and operation of which are explained below:

transient cookies (cf. b),
persistent cookies (cf. c).

Transient cookies are automatically deleted when you close your browser. These include session cookies. These store a session ID with which different requests from your browser can be assigned to a common session. This allows your computer to be identified when you visit our website again. Session cookies are deleted when you log out or close your browser.
Persistent cookies are automatically deleted after a given period of time depending on the cookie. You can delete cookies at any time in the security settings of your browser.
You can configure your browser settings according to your wishes and, for example, refuse the acceptance of third-party cookies or all cookies. We draw your attention to the fact that you may not be able to use all the functions of this website.
We use cookies to be able to identify you during subsequent visits if you have an account with us. Otherwise, you would have to log in at every visit.
Flash cookies used are not collected by your browser but by your flash plug-in. We also use HTML5 storage objects placed on your terminal. These objects store the necessary data regardless of the browser used and have no automatic expiration date. If you do not want flash cookies to be processed, you must install a corresponding extension, for example "Better Privacy" on Mozilla Firefox or Adobe-Flash-Cookie-Killer for Google Chrome. You can prevent the use of HTML5 storage objects by using the private browsing mode in your browser. In addition, we recommend that you regularly delete your cookies and browser history manually.

(4) Use of Google Analytics
This website uses Google Analytics, a web analysis service from Google Inc. ("Google"). Google Analytics uses "cookies", text files stored on your computer that allow the analysis of your use of the website. The information generated by the cookie about your use of the website is generally transmitted and stored on a Google server in the USA. If IP anonymization is activated on this website, your IP address is first shortened by Google within the member states of the European Union or in other countries of the European Economic Area agreement. Only in exceptional cases is the full IP address transmitted to a Google server in the USA before being shortened. Google will use this information on behalf of the operator of this website to evaluate your use of the site, to produce reports on site activity, and to offer the site operator additional service benefits related to the use of the site and the use of the internet.

The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
You can prevent the storage of cookies by making the corresponding setting in your navigation software. However, we inform you that in this case, it may not be possible to use the full functionality of this website. You can also prevent the transfer to Google of the data generated by the cookie and relating to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following address.

Furthermore, you can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be installed which will prevent the collection of your data during your future visits to this website: Disable Google Analytics!
This website uses Google Analytics with the extension "_anonymizeIp()". This extension shortens IP addresses before processing, thus preventing any link to persons. If the data collected about you allow a link to be established with you, they are directly excluded and the personal data are immediately deleted.

We use Google Analytics to analyze the use of our website and to make regular improvements. The statistics thus obtained allow us to improve our offer and design it so that it is more attractive for you as a user. In exceptional cases where personal data are transferred to the USA, Google has subscribed to the EU-US Data Protection Shield. The legal basis for using Google Analytics is Art. 6, Para. 1, Point f of the GDPR.

Third-party provider information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001. User terms, data protection overview, and data protection policy.

This website further uses Google Analytics to carry out a visitor flow analysis based on a user ID. In your customer account, under "My Data", "Personal Data", you can deactivate the analysis of your use carried out across all devices.

4. Other functions and offers of our website

(1) In addition to the use of our website for purely informational purposes, we offer various services that you can use if you are interested. For this, it is generally necessary to provide other personal data that we use to provide the service in question and to which the aforementioned data processing principles apply.

(2) We partly use external service providers to process your data. These providers are carefully selected and mandated, are required to observe our instructions, and are subject to regular controls.

(3) Furthermore, we may transfer your personal data to third parties when we offer – together with partners – participation in promotions or competitions, the conclusion of a contract or other similar services. More detailed information on this is available when you enter your personal data or at the bottom of the offer description.

(4) If our providers or partners are based in a state outside the European Economic Area (EEA), we will inform you about the consequences of this situation in the offer description.

5. Use of our online shop

(1) In order to allow you to order in our online shop, it is necessary to set up a customer account in which we make available to you data from your previous orders to facilitate your future orders. Please contact the responsible customer account manager in this regard. As part of the setup process, we will transfer the data recorded during the processing of previous orders into your customer account.

(2) The legal basis for the processing of the data we need to process your order is Art. 6, Para. 1, Point b of the GDPR. For this purpose, we may in particular transfer your payment data to our bank. You may at any time request the erasure of all other data from us, including your user account. For this purpose, send a message to the controller mentioned above or to the responsible customer account manager, or use the "Delete my customer account" button in "My Account".

We may also process the data you provide to inform you about other interesting products in our range, or to send you technical information by email.

(3) Due to the provisions of commercial and tax law, we are required to record your address, payment, and order data for a period of ten years. However, unless you have expressly consented to further use, we proceed with a restriction of processing after two years, meaning that your data will only be kept for the purpose of satisfying legal obligations.

(4) In order to prevent any unauthorized access by third parties to your personal data, in particular to your financial data, the ordering process is encrypted using TLS technology.

(5) We draw your attention to the fact that, when accessing your account, we analyze your usage behavior for illegal uses. For the analysis, we associate the data specified in Art. 3 with the data entered in your customer account, including your email address and an individual identifier. The legal basis is Art. 6, Para. 1, Point f of the GDPR and, to the extent that you have consented to such processing, also Art. 6, Para. 1, Point a of the GDPR. For this purpose, we use your data in particular to create a user profile using

the frequency of your activities,
the product pages visited,
your search terms,
the duration of your visit,
your remote IP address,
your customer number,
your username and full name,
your company,
your last identifier,
your last activity date,
the number of your connections,

and thus detect suspicious usage patterns.

6. Objection or revocation regarding the processing of your data

(1) You may revoke a consent given for the processing of your data at any time. The lawfulness of the processing of your personal data is only affected by such a revocation from the moment you have informed us.

(2) If the processing of your personal data is based on the balancing of interests, you may object to the processing. This is particularly the case when the processing is not necessary for the performance of a contract concluded with you, which we present in the following description of functions. In the event of such an objection, we ask you to present the reasons why we should not process your personal data in the way we process them. In the event of a legitimate objection, we will examine the situation and decide either to suspend or adapt the data processing, or to present our compelling legitimate grounds under which we will continue the processing.

(3) You may, of course, object at any time to the processing of your personal data for advertising and data analysis purposes. You can inform us of your objection to advertising at the following coordinates: Schäfer + Peters GmbH, Zeilbaumweg 32, 74613 Öhringen, Germany, phone: +49 (0) 7941 6094 – 140, fax: +49 (0) 7941 6094 – 8140, email: datenschutz@schaefer-peters.com.